When we founded Select Shades Sunglass Outlet, we weren’t just launching another sunglasses store — we were creating an alternative to the pushy sales floors and cookie-cutter retail layouts of the big chains.
We wanted a local feel at every location, with stylish eyewear curated for the community it serves, a comfortable shopping experience, and trained team members ready to help without hovering.
Jonathan, with 12 years in hospitality at Marriott, and Jason, a seasoned business leader, joined forces in 2015 to open our first Select Shades store.
Early locations in Atlanta’s Inman Park, The Battery Atlanta, Leeds, AL, and Gainesville, FL gave us valuable lessons about markets, customers, and retail dynamics. While those stores have since closed, the wisdom gained has fueled every decision we’ve made since.
Today, we’re proud to have six Select Shades Sunglass Outlet locations across the country — each chosen for its unique connection to the community and travelers alike:
From Lake George to Charleston, Texas to Tennessee, and Georgia in between, our mission is clear:
November 6, 2025
Looking for a holiday gift that’s stylish, practical, and personal? This year’s top sunglasses trends make the perfect present for everyone on your list. From bold oversized frames to eco-friendly favorites, discover how to find a pair that shines just as bright as the person you’re gifting.
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October 14, 2025
Ever wondered what makes polarized sunglasses different — and whether you actually need them? In this guide, Select Shades breaks down the real difference between polarized and non-polarized sunglasses, clears up common myths, and helps you choose the right pair for your lifestyle. Learn how polarization works, what it really does for your vision, and why UV protection matters just as much.
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September 15, 2025
Looking for a fresh way to fundraise? Partner with Select Shades. Your group gets a custom discount code, supporters save on premium sunglasses, and your team earns funds with every purchase.
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